Archive for April, 2009

Ladbrokes roulette

In partnership with Play, Sliced Bread have recently created this cgi roulette wheel for the Ladbrokes Online Casino launch. Animated assets of the roulette were supplied for the main website and online media campaign (Play did the lemur).

Video 50 times more likely to hit first page Google

I find Twitter a great resource for information relating to the industry, the bite-size stream can quickly pull you in quickly to interesting links. The extract below came from original source:

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”

Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist

In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.

Thanks to @lilipip for the link reference

Groove Armada-dering on our rooftop

Groove Armada’s new single ‘Drop the Tough’ funded entirely by Bacardi, features scenes from the roof terrace of Sliced Bread’s new offices. Checkout the video about 1-minute in – click image to view (reference Creative Review).