We were recently commissioned by award winning MS&L (Manning Selvage & Lee) to create a 20 second 3D animation piece for the new Philips Sonicare toothbrush. The sequence was designed to give the user a full ‘wow’ experience with the product appearing to come out of the screen via the Philips 3DWOW monitor.

Philips 3D Solutions offers a 42″ autostereoscopic 3D display family, for professional applications, that provides today’s best 3D viewing experiences without glasses. The slanted multi-view lenticular lens technology affords full brightness and full contrast and allows multiple users to view 3D content at the same time, within a large comfort zone. Moreover, a true colour representation is ensured by the lenticular lens technology.

The images below provide an insight into how the monitor works, on the left you will see the beauty image and on the right the z-depth registration. The z-depth dictates how the 3d is read by the monitor through the light and dark gradient. There are lots of variables with the settings (with some basic set-up provided via the Inition website) and therefore some ‘trial and error’ required. The final file is rendered an exported as a .s3d file for use on the monitor [video clip to follow].

Updated video clip:

We recently completed an animated informercial for Avanti Communications PLC (one of our neighbours here in Rivington Street!) Business Internet Continuity (BIC) product. The sequence is 1 and a half minutes in length and explains how the product works and its benefits to the business user/ ISP. You can view the video here on Avanti’s website.

Avanti’s Business Internet Continuity (BIC) product provides an automatic alternative route to the Internet for a business customer over a satellite link. The service is triggered when a customer’s fixed–line connection to the Internet fails and automatically maintains the IP addresses used in the customer’s network.

Great news post from Motionographer on Psyop’s awesome Milk commercialfor the California Milk Processor Board and agency Grupo Gallegos. What is it with Milk marketing work that attracts such quality work, first there was Get the Glass and then Got milk and now this lovely rendered and animated piece. Check out the ‘making of movie’ links underneath the image.

This is a study in the art of narrative compression. Each spot feels like fully realized fairy tale—and yet nothing is rushed. From the lush mattes to the tiny dancing mouse at the end of “Sad Princess,” each frame feels like a pitch board packed with detail.

One technical note: Scrub through the snakes-to-hair transformation at the end of “Medusa.” While a cross-disolve might have done the trick, the snakes are actually morphing into hair. Despite not registering on a conscious level, labor-intesive details like that are what separate Psyop from the herd.

Making of movies:

Princess’s Ocean:
http://www.florianwitzel.com/com/milk/

Ocean Lighting& Rendering:
http://www.florianwitzel.com/videos/Milk_LightingTheWaves_MakingOf.mov

Wave Rig:
http://www.florianwitzel.com/videos/Milk_RiggingTheWaves_MakingOf.mov

An update from our previous product visualisation showreel. Client work includes; Shell, Carling, Southern Comfort, Kodak, Sony, Manga and Adidas. A mixture of agency and direct client work.