Archive for the ‘Social Media’ Category

Trafalgar Origins (Channel 4) The Trailer

Trafalgar Origins – Channel 4 from Preloaded on Vimeo.

Preloaded launch new Trafalgar Origins game for Channel 4 Education

Following on from their success with 1066 The Game, Preloaded have launched Trafalgar Origins which was also commissioned by Channel 4 Education. Sliced Bread Animation also had a part in this production, creating some of the in-game assets; namely the ships rolling states (including the damaged states plus furled/ unfurled), the sail simulations, explosions and barrel rolls. Jon at Poked Studios partnered on the project to assist with the character design.

The most complex part to our assignment was creating a workflow for the rolling states of ships (sail open, closed, damaged etc.) which had to cover every direction permutation. As a best practice approach, we built all 3 ships as 3D assets and created a toon-like shader to not only keep within the look of the overall design, but also to have better control over the required simulations. We then set-up a Maya’s inherent dynamic system to control the sail shapes.

“Trafalgar Origins is a game commissioned by Channel 4 Education for the Bloody Foreigners season to be broadcast in June 2010, supporting the Hardy Pictures production of Battle of Trafalgar. The game has been created by Preloaded, the same studio responsible for Channel 4’s award-winning game 1066.

“We’ve created an educationally robust, casual game that combines the energy and drama of 19th Century naval warfare with the social context and human history that underpins the Channel 4 season. The history has provided a backdrop for a rich and dramatic gaming experience which will resonate strongly with the target audience.”

Phil Stuart, Creative Director, Preloaded

It is the first game to use Channel 4 Educations new Facebook Connect component.


Twestival Global 2010

Here’s an animation we have just completed for Twestival Global (2010)... see twestival.com for more details. There’s a blog post coming up shortly, which details more about the collaboration process (which was a fantastic experience), but for now we wanted to get it out there and promote the cause.

Creative: Crystal English, Leynete Cariapa, Animation: Sliced Bread, Music: EliasArts, Audio: Green-Shoot, Recorded at Dammit Ltd., Voice: Lawrence Sheldon, Twestival Bird: 383 Project, Video Footage: charity: water, Thanks to What Talent Ltd., Produced by Connect the Dots Foundation, Photography Courtesy of National Geographic (c) James P. Blair/ National Geographic, Gabriele Gaspardis, Justin Sangani, Brooks Walker/ National Geographic, Johannes Ehrhardt, James P. Blair/ National Geographic images

What is Twestival™?

On Thursday 25 March 2010, people in hundreds of cities around the world will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness.  Twestival™ (or Twitter Festival) uses social media for social good.  All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.  If you would like to get involved, please Register your City, Register your School, or Volunteer and we will get in touch.  Organizers will be given a handbook and invitation to our collaboration workspace.  Follow @twestival for updates.

Calling All Toy Testers! Its the Argos Toy Tester Online Game…

Argos have recently launched this Sliced Bread created game (client: Meteorite) to coincide with their ‘Toy Tester for Year‘ competition and ‘Big Play’ Roadshows. The game has 3 competency zones, each with 4 playable levels. Players can also invite their friends to join them in mini high scoreboards. You can play the game here.

I’m Angus and this is my awesome Toy Testing factory. It’s my job to make sure all the toys are off the Fun-o-meter scale! But there are so many great toys here, I need another Toy Tester to help me. So let’s see if you’re up to the job. Collect as many toys as possible from the Big Play Area zones – the clock is ticking!

Mr Z Designer Challenge – Day #2 (Thursday)

Good day today plenty of progress made, Z800 machine running well couple of issues with encoding audio via Premiere CS4, seems to be a software issue though not the machine. Most of the shots are now planned through, story just needs a little tightening against the new voice-over.

Mr Z Designer Challenge – Day #1

As some of you know we are involved in a competition for HP called the ‘Mr Z Designer Challenge‘ (more info here). Yesterday the machine arrived just before lunch, and we busied ourselves loading the software in and adding plug-ins ensuring that we could comfortably start production.

From an initial observation the HP Dream Colour monitor is amazing, the colours are showing very vibrant and rich against our normal monitors and it doesn’t seem to reflect the outside light so much either. The Z800 machine itself is quite compact for sooo much power, its also very quiet! Working in Maya we haven’t noticed a massive change in speeding up the workflow (yet) compared to our normal machines, but we ran a few test on the rendering last night and it is comparably faster.

From a production perspective, it has been agreed with all studios, that all sequences will be kept closely under wraps until all they are all put together. A couple of frames from our storyboard are shown below but that doesn’t really give away much! Last week we worked on some preparation including the story and also rigging the character, so that we can get the animation we require during our week.

Caroline Hampstead – Copywriter (www.carolinehampstead.com) has kindly written a voice-over for us and Green-Shoot (www.green-shoot.com) has provided the voice recording (more on the voice-over artist and sound FX later). We will try and blog progress on a daily basis, so check back back here for regular updates . . .

Video 50 times more likely to hit first page Google

I find Twitter a great resource for information relating to the industry, the bite-size stream can quickly pull you in quickly to interesting links. The extract below came from original source:

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”

Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist

In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.

Thanks to @lilipip for the link reference

An animation about Twitter

@stephenfry (via @ninjaboi) tweeted this earlier today, so twotally twool you’ll love twit!

Full link here:  Super News Twouble with Twitters