Pharma companies to release animated movies for kids
Posted by Administrator | Filed under General
Intersting little article this:
“Hollywood – Two pharmaceutical companies are diving into the world of children’s animated films with the upcoming summer releases of Mucinex’s “Mr Mucus” and Lamisil’s “The Adventures of Digger Nail Fungus Infection.” “Not only will we entertain children, but we’ll also teach them at a young age about the danger of onychomycosis, which is a nail fungus infection,” said Walter Sanderson, a spokesman for Novartis Pharmaceuticals Corporation, the maker of Lamisil.
After dominating the commercial time slots during the network evening newscasts, the pharmaceutical companies are looking to widen their audience by taking aim at young children with movies that feature the lovable animated mascots for their products.”
The concepts quite neat, although kids are no fools these days so the script & animation had better be good!
